Finally, there is a way to immerse yourself even deeper into the movie experience. The Secret Cinema is an organization that puts together movie screenings and completely “eventizes” the experience. The main goal of the organization is to provide the thrill that comes with secrecy. Audiences do not know what film is going to be screened or the location. Through clues that are made accessible to them, it is up to the audience to figure out when and where the screening is going to take place. The Secret Cinema then creates an event by adding features such as food or live performances, as well as actors in costumes that go with the film about to be screened.
“Our team is building this world but we are asking the audience to lose themselves in the story with us,” said the founder, Fabien Riggall
A guest at the Ghostbusters screening dances with her own ghost before the film.
A turban-clad audience watches “Laurence of Arabia” at the Alexandra Palace in London.
For the screening of “Blade Runner” audiences arrived at a location filled with wrecked cars, giant storage containers, a large decrepit warehouse, and actors playing parts to recreate the feel of the futuristic dystopia from the film.
So, how could they make this any cooler? Taking it to Afghanistan was a darn good start.
Word is it’s also coming to New York this year, so keep your eyes open. And tell no one.
Check out this story on some of the other events they’ve done and the men and women behind the curtain of London’s Secret Cinema.